Canada Health Infoway
Corporate Rebrand
The Ask
In the process of building the campaign for Access 2022 , it became clear that to build a powerful and cohesive campaign, we needed to overhaul the entire branding for Canada Health Infoway and to create a system that Access Health, and Access 2022 fits naturally in.
Old Canada Health Infoway Logo
So the ask was to rebrand Canada Health Infoway and position Access Health as a sub-brand of Canada health infoway.
The Answer
To create a brand that is dynamic and simple. With a powerful symbolic presence. And most importantly, the ability to expand and create a family of sub-brands such as Access Health, and Access 2022.
New Canada Health Infoway Logo
And to create that, I dug deep into the essence of the Canadian visual identity, and the iconic Canada red was an undeniable must, yet I wanted to give the brand a little bit of an edge, so rich blacks were the colour for that. Neue Helvetica as the typeface choice fits in naturally with it’s sleek and neutral presence, with the heavier weights being really powerful as headers. And you see the “way” or the road that’s passing through the maple leaf symbolizing Infoway’s purpose of connecting the entire nation with modern healthcare solutions. Take a look at the brand guidelines below to get a sense of how it all came to life.
Art director: Walid Alhindi
Agency: Gene
Take a look!
